Custom wayfinding signs, installed inside and outside your facility, allow customers to easily navigate your building by providing clear directions and identifying important rooms and locations. When your business isn’t properly equipped with custom wayfinding signs, you run the risk of customers becoming irritated and dissatisfied when they can’t quickly find what they’re looking for. One of the best ways to show your customers that you value their experience is to include interior wayfinding signage and exterior wayfinding signage as part of your signage strategy.
There are four types of custom wayfinding signs that businesses may require to create a positive experience for employees, visitors, and customers. All of these signage types can be used either inside or outside of your business.
Well-designed interior wayfinding signage and exterior wayfinding signage starts with understanding your environment and how to maximize communication with your audiences. As businesses, hospitals, school campuses, and other facilities grow and expand, wayfinding signs are often added with little thought to placement and visibility. Kingfisher Signs & Graphics can help you avoid these three common wayfinding signage mistakes:
Clustering – In an attempt to satisfy every issue in a given environment, wayfinding information often fights for space with everything else. Grouping different types of signs together at appropriate, but different, decision points can prevent information overload.
Poor readability – Fonts, typography, and even the wording you choose is crucial as you try to deliver important information quickly, and often from a distance.
Poor planning – Wayfinding signs are only helpful when they provide the visitor with directional information at key decision points. Kingfisher Signs & Graphics has the expertise to analyze your environment and help you plan the most effective signage placement.
Kingfisher Signs & Graphics can meet your specific needs and requirements for both interior wayfinding signage and exterior wayfinding signage. Together, we can create custom wayfinding signs that make your space safe, welcoming and inviting for everyone.
Also, you can explore our other interior & exterior signage which includes custom wall murals, custom channel letter signs, fascia signs, dimensional letters, monument signs, trade show displays, custom ADA signs, office lobby signs, custom window graphics and banners & flags.