Branding is a huge aspect of business success, especially in industries that depend on trust and reputation. Exhibiting at a trade show is a wonderful way to tell your industry that your company is serious, reliable, and large enough to afford its own presence at leading events and conferences. However, if you don’t have a professional and high-quality trade show display that catches attention, you simply won’t get the results you are looking to achieve.
Benefits of Promoting Your Business at a Trade Show
Participating at a trade show is one of the best things you can do to promote your business. There are hundreds of benefits in taking part in a trade show, from visibility to credibility. Establishing a presence for your company at a trade show gives you:
- A powerful platform for meeting new customers to promote your products and services.
- The opportunity to network and connect with other professionals in your industry.
- A place to build a more established and reliable brand for your target market.
- The ability to speak to your current clients to acquire feedback on your products and services.
5 Basic Elements That Every Trade Show Display and Retractable Banner Should Include
- Visual – Simple, bold,
beautiful ,high-quality images are the most effective in creating a memorable canvas for selling your story.
- Headline – Keep the headline for your trade show display simple, clear, easy to read, compelling and short so that anyone passing by can get hooked with just a quick glance.
- Description – Keep your sentences short. Make sure each word counts – by using bullet points, avoiding technical jargon, and following the golden rule of “less is more.”
- Company name and logo – Make the company name and logo prominent by placing it in the header portion of your display, as that’s where most trade show visitors will expect to find
- Website and social media platforms – Try to select a website name that is both meaningful and easy to remember, to showcase on your trade show display, alongside images and names of your business’s social media accounts.
Kingfisher Signs & Graphics: Creating Professional, High-Quality Trade Show Displays and Retractable Banners
Effective trade show displays, and custom retractable banners can catch the eye of your customers and help to differentiate your company from your competitors. Kingfisher Signs & Graphics can create trade show displays and custom retractable banners that enhance your business by using a wide variety of options based on your needs, your budget, and your timeline. Contact us today to book your complimentary consultation to discuss your signage needs.